There is a window in every election cycle — typically 90 to 120 days before the model code of conduct comes into effect — where the digital narrative of a campaign is built or broken. Most campaigns miss it.
During this window, the incumbent is managing governance news. The challenger is still gathering resources. The media is not yet in full election mode. This is the moment to plant the seeds of the narrative you want voters to have already absorbed by the time the formal campaign begins.
Mandate's digital strategy starts here. We define the candidate's core message, identify the platforms and formats that reach the specific demographic profile of the target electorate, and begin building consistent content at volume. By the time the official campaign season opens, the candidate already has a digital identity that the opposition is forced to respond to — rather than the other way around.
The campaigns that wait for the election announcement to start their digital strategy are already three months behind.